For Drivers Who Hate Car Shopping, Subaru Is Doing Something Different

For many drivers, buying a car is something you endure. Long conversations, unclear pricing, pressure-filled decisions, and the feeling that you need to be on guard the entire time can take the excitement out of what should be a meaningful purchase.

That’s why Subaru’s latest recognition matters. In the 2025 J.D. Power U.S. Sales Satisfaction Index (SSI) Study, Subaru ranked second among all Mass Market brands, reinforcing what so many drivers already experience firsthand. From 2026 Subaru models to certified pre-owned vehicles, Subaru works hard to make the buying process feel human, respectful, and centered on the customer, not the transaction.

What the J.D. Power Sales Satisfaction Ranking Really Means

The J.D. Power U.S. Sales Satisfaction Index Study measures how real customers feel about the entire car-buying journey, from the first steps of shopping to driving off the lot. It evaluates dealership performance across key moments like product presentation, pricing transparency, financing, and the final vehicle delivery.

The 2025 study gathered feedback from more than 32,000 buyers and lessees who purchased or leased new vehicles earlier in the year. Subaru’s second-place finish reflects consistently positive experiences across dealerships nationwide, including a focus on clear communication, trust, and long-term relationships. In short, this ranking reflects how customers feel when the process is over.

Why Subaru’s Approach Feels Different

Subaru has built its sales experience around values, not pressure. Programs like the Subaru Love-Encore delivery experience ensure drivers leave with a real understanding of their vehicle, not just the keys. Ongoing education through Love Promise University helps Subaru retailers maintain a consistent, customer-first approach across locations.

This philosophy shows up in small but important ways. Sales conversations feel collaborative instead of rushed. Questions are encouraged instead of avoided. And customers are treated like neighbors, not numbers. For drivers who plan to keep their vehicle for years, that trust matters.

Subaru: A Better Experience for First-Time Buyers and Long-Term Owners

Subaru’s high sales satisfaction ranking is especially meaningful for first-time buyers, families, and drivers who value reliability and long-term ownership. Buying a car isn’t just about today. It’s about service visits, warranties, and knowing you chose a dealership that will still be there when you need support down the road. When customers feel respected during the buying process, it sets the tone for the entire ownership experience. Subaru’s commitment to being More Than a Car Company is reflected in how it builds relationships, not just vehicles.

Love the Subaru Difference at Zappone Subaru Norwich

At Zappone Subaru Norwich, that same customer-first philosophy is at the heart of every interaction. Located at 4814 State Hwy 23, Norwich, NY 13815, the team is proud to serve drivers throughout the region with a buying experience built on honesty, patience, and care.

Whether you’re shopping for your first Subaru or upgrading to your next one, you can expect a process that puts your needs first, backed by a brand recognized nationally for doing things the right way. Visit Zappone Subaru Norwich today to see why Subaru’s sales satisfaction ranking isn’t just an award. It’s something drivers genuinely feel.

Tags: J.D. Power Award
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