Subaru Brand Reviews And Awards
Subaru
#1 in Customer Satisfaction for Dealer Service
Subaru is #1 in Customer Satisfaction for Dealer Service among Mainstream SUV Owners for two years in a row.
For JD Power 2026 U.S. award information, visit jdpower.com/awards.
#1 in Safety
Subaru is rated #1 in safety for seven years running.
Compared to all other measured mass-market automotive companies in the 2026 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance with ICE vehicles. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Higher Resale
Subaru vehicles that are routinely serviced at their retailer often have a higher resale value than ones that are not.
Based on an S&P Global Mobility custom study of MY2020 Subaru vehicles with over 50,000 miles and regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Subaru vehicles serviced and not-serviced provided by Subaru of America.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota or Hyundai brands.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
#1 in Service Quality
Subaru is rated #1 in service quality.
Compared to all other measured automotive companies in the 2026 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company’s performance with ICE vehicles. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Proud to be Zero Landfill
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
#1 in Resale Value
Subaru is rated #1 in resale value.
Compared to all other measured mass-market automotive companies in the 2026 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company’s performance with ICE vehicles. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Serving our community with love.
Subaru. Forbes’ highest-rated automotive brand for social impact four years in a row.
© 2026 Forbes Media, LLC. All rights reserved. Used under license.
#1 in Overall Quality
Subaru is rated #1 in overall product and service quality.
Compared to all other measured automotive companies in the 2026 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company’s performance with ICE vehicles. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
On the Road Longer
Subaru Vehicles that are routinely serviced at their retailer remain on the road longer than ones that are not.
Based on Subaru of America, Inc. proprietary analysis for MY2016 Subaru vehicles with regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Data for the study was provided by S&P Global Mobility.
Highest Overall Dealer Loyalty
Subaru has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for two years in a row.
Based on the S&P Global Mobility U.S. loyalty analysis for the 2024 calendar year and 2025 award year (October 2024-September 2025), Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for both the 2024 calendar year and 2025 award year.
American Rallycross Champions
2025 Overall American Rally Association (ARA) Champion
