2027 Subaru Impreza Is the Most Affordable All-Wheel Drive Compact Car in the U.S.

October 16, 2026 · 4 min read

All-wheel drive capability is getting a more affordable entry point for 2027. Subaru has announced that the 2027 Subaru Impreza will start at $24,595 MSRP, a $2,000 reduction from the entry price of the outgoing 2026 model. That makes the new Impreza the most affordable all-wheel drive compact vehicle currently on sale in the United States, according to Subaru.

But the lower starting price doesn’t mean stepping down to a less capable powertrain. Every 2027 Impreza gets a 180-horsepower SUBARU BOXER® engine and Subaru Symmetrical All-Wheel Drive as standard equipment. For drivers around Norwich and Central New York who want everyday practicality without giving up all-wheel drive, the newest Impreza gives shoppers another compelling reason to explore new Subaru models at Zappone Subaru.

What’s New for the 2027 Subaru Impreza?

One of the biggest changes is a simplified two-trim lineup. The 2027 Impreza will be offered in base and RS trim levels, with Subaru introducing a new, well-equipped base model at $24,595 MSRP. That’s $2,000 below the previous model year’s entry price. The Impreza RS, meanwhile, retains the same price as the outgoing model.

Both trims now use Subaru’s 2.5-liter SUBARU BOXER engine producing 180 horsepower. It’s paired with a Lineartronic® CVT and Subaru Symmetrical All-Wheel Drive. That means shoppers don’t have to move up the lineup simply to get the 2.5-liter engine or AWD capability.

Standard Symmetrical All-Wheel Drive Makes a Difference in New York

For a compact car, the Impreza’s standard drivetrain remains one of its defining features. Every 2027 Impreza comes equipped with Subaru Symmetrical All-Wheel Drive. For Norwich-area drivers dealing with changing seasons, wet roads and winter weather, having AWD standard rather than available as an upgrade can make the Impreza particularly appealing.

Both trims also include steering wheel-mounted paddle shifters and an eight-speed manual mode with preset ratios. Dual-mode SI-Drive provides Intelligent and Sport settings, allowing drivers to adjust the vehicle’s response depending on how and where they’re driving. Want to experience the difference yourself? You can schedule a Subaru test drive at Zappone Subaru Norwich and get behind the wheel.

The 2027 Impreza Is Still a Seriously Practical Hatchback

Affordability and all-wheel drive aren’t the whole story. The hatchback layout gives the Impreza flexibility for everyday life without requiring drivers to move into a larger SUV. With the rear seats upright, the 2027 Impreza provides 20.4 cubic feet of cargo space. Fold those seats down and available cargo space increases to 56.0 cubic feet. That’s useful space for groceries, luggage, outdoor gear and the other things that inevitably end up coming along for the ride. Subaru has also updated some of the cabin materials for 2027, including revised door panel materials and updated stitching on the center console.

Base or RS: A Streamlined Impreza Lineup for 2027

Rather than offering a long list of configurations, Subaru is keeping the 2027 Impreza lineup focused around two choices. The new base trim puts the emphasis on value, giving drivers the 180-horsepower BOXER engine, Symmetrical All-Wheel Drive and hatchback versatility at the model’s new lower starting price.

The Impreza RS remains the other option for shoppers looking to move up within the lineup. If you’re deciding which configuration makes sense for your budget, Zappone Subaru also offers online tools to help you get pre-approved for Subaru financing and explore current Subaru finance incentives and new vehicle specials.

Have a Vehicle to Trade?

A lower starting price isn’t the only number worth considering when planning for a new vehicle. If you’re thinking about replacing your current car with a 2027 Impreza, you can value your trade at Zappone Subaru Norwich before your visit. Knowing what your current vehicle may be worth can give you a clearer picture of your options before discussing financing or choosing a trim. From there, the Zappone Subaru Norwich team can help you compare available vehicles and financing options based on what works for you.

Get Your Current Subaru Ready for the Season, Too

Not shopping for a new car just yet? Fall is also a good time to make sure the Subaru already in your driveway is ready for the colder months ahead. The Fall Service Event at Zappone Subaru Norwich runs from October 1 through November 15, 2026. Customers can schedule maintenance during the event and take advantage of special service savings, while Zappone Subaru’s Factory Trained Team will perform a free Multi-Point Inspection. It’s an opportunity to address maintenance after summer travel and prepare your Subaru for the miles ahead. Whether you’re getting your current vehicle ready for another Central New York winter or waiting to see the new 2027 Impreza in person, visit Zappone Subaru Norwich at 4814 State Hwy 23 in Norwich, NY.

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Subaru Crosstrek Named Most Dependable Small SUV

Sep 21, 2026 in Awards

97% Are Still on the Road. Now the Subaru Crosstrek Is America’s Most Dependable Small SUV

There are plenty of things you can evaluate during a test drive. You can decide whether you like the seats, how the steering feels, whether there's enough cargo room and how easily you can figure out the touchscreen. Dependability takes considerably longer to prove. That's why the Subaru Crosstrek 's latest recognition caught our attention at Zappone Subaru Norwich. The Crosstrek was named The Most Dependable Small SUV in America in the J.D. Power 2026 U.S. Vehicle Dependability Study, adding another long-term ownership accolade to one of Subaru's most popular SUVs. According to Experian data cited by Subaru, 97% of Crosstrek vehicles sold during the last 10 years are still on the road today. If that sounds like the kind of small SUV you'd like to keep around for a while, you can browse our New Subaru Crosstrek Inventory here in Norwich. What Does “Most Dependable Small SUV” Actually Measure? This isn't an award based on which SUV has the longest feature list. Now in its 37th year, the J.D. Power U.S. Vehicle Dependability Study examines more than 180 specific problem areas across nine major vehicle categories. Those areas include the powertrain, driving experience, driver-assistance technology, interior, exterior and user experience. The Crosstrek came out on top of the Small SUV category for 2026. For someone shopping around Norwich, New Berlin, Sherburne, Oneonta or Whitney Point, that's useful information because it looks beyond what a vehicle is like when it's brand new. The study is specifically concerned with how vehicles hold up as their owners actually live with them. 97% of Crosstreks Sold Over the Last Decade Are Still Driving The other number deserves some attention. According to Experian, 97% of Subaru Crosstrek vehicles sold within the last 10 years are still on the road today. Think about what ten years of vehicle ownership can include around Central New York. Winters. Road salt. Long commutes. Muddy trailheads. Grocery runs. Road trips. Potholes. Thousands upon thousands of cold starts. A vehicle still being registered and driven years later doesn't tell you everything about an individual Crosstrek, but 97% remaining on the road across a decade of sales gives prospective owners another interesting piece of the ownership picture. For shoppers interested in a Crosstrek that's already accumulated some of those miles, we also carry Certified Pre-Owned Subaru Vehicles in addition to our new Subaru lineup. Crosstrek Just Earned Its Third Straight Residual Value Award, Too Dependability isn't the only long-term metric going the Crosstrek's way. The model was also named the top Small SUV in the J.D. Power 2026 U.S. ALG Residual Value Awards for the third consecutive year. Residual value looks at how much value a vehicle is projected to retain over time, which makes this recognition particularly interesting alongside the dependability award. One concerns how the vehicle performs through ownership, while the other considers what it may be worth farther down the road. Together, they make a strong case for looking beyond the initial purchase price when you're comparing small SUVs. Every 2026 Crosstrek Comes Ready for Central New York Weather The 2026 Crosstrek lineup includes Base, Premium, Sport, Sport Hybrid, Limited, Limited Hybrid and Wilderness trim levels, but some of its most useful capability isn't reserved for the top of the range. Every 2026 Crosstrek comes equipped with Subaru Symmetrical All-Wheel Drive, an X-MODE Dual Mode System with Hill Descent Control and at least 8.7 inches of ground clearance. That's a pretty useful starting point around Norwich. Snow-covered roads are an obvious use case, but ground clearance and all-wheel-drive capability can also come in handy on gravel roads, muddy access points and the uneven routes that tend to appear once you get outside town. Drivers who want to experience those features themselves can Schedule a Crosstrek Test Drive with our team. The Crosstrek Hybrid Adds Something New for 2026 There's another major addition to the lineup this year: hybrid power. The new 2026 Subaru Crosstrek Hybrid combines an Atkinson/Miller-cycle 2.5-liter SUBARU BOXER engine with electric motors and a high-capacity lithium-ion battery for 194 horsepower combined. Importantly for Subaru drivers, choosing the hybrid doesn't mean giving up the Crosstrek fundamentals. Hybrid models still come with Subaru Symmetrical All-Wheel Drive, X-MODE and the ground clearance that helps make the Crosstrek useful beyond smooth pavement. That gives shoppers another way to approach the Crosstrek depending on how and where they drive, while keeping the capability that defines the model. Find Your Subaru Crosstrek at Zappone Subaru Norwich A dependability award becomes a lot more interesting when it's backed by a decade of Crosstreks that are overwhelmingly still out there being driven. At Zappone Subaru Norwich, we're proud to help drivers throughout Norwich, New Berlin, Sherburne, Oneonta, Whitney Point and surrounding Central New York communities explore the 2026 Crosstrek lineup. You can shop our New Subaru Inventory, compare our New Vehicle Specials, explore Certified Pre-Owned Subaru Inventory, or Value Your Trade before visiting us. When you're ready to see the Crosstrek for yourself, Schedule a Test Drive or stop by Zappone Subaru Norwich at 4814 State Hwy 23 in Norwich, NY.